Friendly's 30th Annual 'Cones for Kids' Campaign

Friendly Ice Cream Corporation is launching its 30th annual 'Cones for Kids' campaign. Restaurant guests donating $5 to Easter Seals receive coupons redeemable for free food items plus $5 off a $25 purchase.

Funds raised will support Easter Seals 'Camp Friendly's' programs essential to building a sense of independence and accomplishment. Camp provides an opportunity for kids with disabilities to be included in regular camp activities like, boating and canoeing, swimming, archery, ropes courses, horseback riding, hiking, basketball and fishing.

'Cones for Kids' will run from January 3rd until February 13th at select Friendly's Restaurants across Vermont (locations listed below). Each restaurant guest who makes a $5 donation to Easter Seals will receive a coupon book redeemable for three free kid's meals or Happy Ending(r) Sundaes, plus a $5 off $25 purchase coupon. As an additional incentive, guests who donate $1 will receive five Valentine's Day Cards redeemable for five free Friendly's Kids Cones and a coupon for $5 off any $25 purchase.

Celebrating 30 Years of Cones for Kids

Friendly's successful 'Cones for Kids' campaign is an annual tradition where employees across the restaurant chain help change the lives of thousands of children with disabilities through their efforts. The campaign has raised more than $26 million to date -- more than $785,000 in 2010 alone -- to benefit Easter Seals Camp Friendly's program locations across the country.

"Easter Seals Vermont is deeply grateful to Friendly's for their support and corporate leadership. We are lucky to have a philanthropic leader of their magnitude in our own backyard, supporting our mission and the individuals who receive our services through initiatives such as the Cones for Kids program," said John McGrath, Senior Vice President Organizational Development, Easter Seals Vermont.

About Friendly Ice Cream Corporation

Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment with system-wide sales of $700 million and distribution through more than 4,000 retail locations. With a 75-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. For additional information please visit www.friendlys.com.

About Easter Seals Vermont

Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical disabilities and other special needs. For more than 90 years, we have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play. Support children and adults with disabilities at www.easterseals.com.

Participating Locations:

Friendly's Springfield
2 Chester Road
Springfield, VT 05156

Friendly's Rutland
288 South Main St.
Rutland, VT 05701

*Friendly's Brattleboro
1089 Putney Road
Brattleboro, VT 05301

*Friendly's Manchester
351 Depot Street
Manchester, VT 05255

*Friendly's Bennington
300 South Street
Bennington, VT 05201

Friendly's Williston
5876 Williston Road
Williston, VT 05495

Friendly's Colchester
600 Mountainview Drive
Colchester, VT 05446

Friendly's South Burlington, Shelburne Road
1184 Shelburne Road
South Burlington, VT 05403

Friendly's South Burlington, Dorset Street
1 Dorset Street
South Burlington, VT 05403

Friendly's Berlin
1634 US Route 302
Berlin, VT 05641

Friendly's Plattsburgh
81 Centre Drive
Plattsburg, NY 12901

*Starred restaurants are only participating in the Valentine's Day Campaign.